For many parents in Romania, every nutritious meal and every smile on their child’s face symbolises a relationship built on trust, quality, safety, care, and respect. These principles also underpin Fragedo’s distinction as "No. 1 Brand for Kids" by Forbes Romania. For the sixth consecutive year, Fragedo has been voted "the most trusted meat brand" across chicken, pork, and beef, based on a survey conducted by Forbes Romania and the D&D Research Institute. This recognition solidifies its standing as a market leader in chicken meat and a beacon of quality for Romanian families—a commitment TRANSAVIA has upheld for over three decades.

“Each product bearing the Fragedo name is our family’s promise to Romanian families: non-negotiable safety and exceptional quality. As the only chicken producer in Romania to fully own and manage every stage of the production process—from the grain to the fork—we guarantee the safety and quality of every item we offer. Parents, the most discerning shoppers, can trust what they bring to their family’s table. As a mother myself, I understand that trust is more than a word; it is earned through consistency and responsibility. This recognition, received at the Forbes Kids Gala for the sixth consecutive year, honours Fragedo as the premium brand in our portfolio”, said Theodora Popa, Vice President of TRANSAVIA.

Fragedo is TRANSAVIA’s flagship brand, catering to the dietary, health, and lifestyle needs of modern Romanian families. The brand offers a wide selection of fresh chicken products, ranging from standard cuts such as breast, thighs, wings, and drumsticks to marinated, ready-to-cook specialties.

Fragedo chickens are raised on cereals cultivated on TRANSAVIA’s own farms, known for their tenderness, flavour, and consistent quality. Regardless of preparation, these products deliver superior nutritional value, meeting the expectations of even the most discerning consumers.

The quality of TRANSAVIA’s products is a cornerstone of its sustainability strategy. A critical aspect of this commitment lies in the healthy feeding and nutrition of the chickens. TRANSAVIA operates a 100% vertically integrated production chain, processing only chickens raised in its facilities and fed cereals grown on over 10,000 hectares of its farmland. The harvest is processed at TRANSAVIA’s feed mill, ensuring fresh, high-quality feed is delivered daily to its growing and breeding farms.